East Beach is a public-private initiative that includes the City of Norfolk, the Norfolk Redevelopment & Housing Authority, and East Beach Company, LLC.

East Beach Company, LLC is the the development entity formed by East Beach Renaissance, LLC and Leyland Norfolk Alliance, LLC.

The local East Beach Company team is comprised of development and design professionals who have played significant roles in the creation and revitalization of a consortium of neighborhoods in Hampton Roads. Each member brings extensive experience in community planning, development, construction, sales, marketing and management. The principals include D.B. “Bart” Frye, Jr. of Frye Properties and co-manager of East Beach Company, LLC; Lawrence J. Goldrich of Larrymore Organization, Alfred Abiouness, president of the engineering firm Abiouness, Cross and Bradshaw, Inc.; and John Crouse and Burrell Saunders with CMSS Architects.

Leyland Norfolk Alliance, LLC is a sister company of Leyland Alliance, LLC of New York. Leyland is a developer and builder of traditional neighborhoods along the East Coast. Leyland’s principals have worked together for more than 20 years and specialize in the development of innovative residential and commercial projects encompassing new construction, renovation, and adaptive re-use. Principals include Steve J. Maun, Louis G. Marquet, and Howard Kaufman, East Beach Company, LLC co-manager.